This completes the layout process. You can now send your layout to the
This communication medium appeals to two of the human senses; sight and
sound. As an illustrator, your involvement in this medium is preparing
the graphics presented through this medium. You must remember that
graphics prepared for television must replicate the shape of the screen
that displays the graphic.
a. Aspect Ratio. When preparing graphics for television, you must
use a 3 to 4 (height to width) aspect ratio so the viewer sees all
graphics on the screen. The television screen shown on the lefthand
side of figure 215 shows the effect of using the wrong aspect ratio.
The frame added illustrates the area cut off. You also should notice
the unbalanced effect the graphic presents on the screen. The right
hand side of figure 215 shows the same graphic presented using the
correct aspect ratio. The entire graphic is on the screen, no material
is cut off, and it presents an eyepleasing, balanced appearance.
Figure 215. Television aspect ratio
Television uses a 3 to 4 aspect ratio for many different reasons. The
primary reason is the motion picture industry uses