3.
When you write the final script, be sure to include a high number of
visuals.
Different combinations of camera angles and movements and
different scenes can and should be used to your advantage. Remember, at the
very least, eight visual changes in any one minute.
Learning Event 3:
DEFINE VISUAL CREATIVITY
1.
It is generally recognized by the educational television industry that
an instructional program placed in competition with commercial programs can
hardly afford to be "plain Jane." The writer must make a diligent effort to
"liven" up the classroom and make educational television more interesting
and acceptable.
a. The point is that all educational television is deliberately placed
in competition with commercial programs. This is because the students that
view educational television also watch hours and hours of commercial
programs.
They are accustomed to high caliber production with conscious
efforts to hold their attention made by the writers and producers of
commercial programs.
b. Your program must exhibit the results of similar effort.
There
should be some element of entertainment in your program.
It is very
possible to mix entertainment and education as long as the former supports
the latter instead of detracting from it. The techniques that are discussed
below have been shown to be especially effective in maintaining student
interest.
2.
Visual metaphor is visually depicting something in an unexpected
fashion in order to emphasize a point. It is a visual "play on words" (fig
2-3).
a. A viewer receives the message sent by the audiovisual media through
two senses - sight and hearing.
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