Figure 2-3.
Visual metaphor, using "eyes" and "ears"
c. It is highly unlikely that a student who has been exposed to the
ideas that television's message enters through the "eyes" and "ears"
expressed previously, could forget it. Yet, if we had just said, "it enters
through the eyes and ears" with no creative video, the point would not have
been made so well.
d. In using visual metaphor, we must be careful to consider relevancy
and consistency. One irrelevant visual metaphor in the middle of a program
is nothing but a distraction.
Also, too many visual metaphors can become
confusing.
The visual metaphor is one of the most effective creative
mechanisms for adding an interest-holding element to your program.
e. Point of view reversal. This is a creative mechanism used often in
the commercial world.
This camera angle looks at things just a little
differently.
How would an overhead projector see the transparency being
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